Featured
Numio
Designing the First Ethereum L2 Wallet
Sole designer of a zkRollup-powered Ethereum Layer-2 wallet enabling low-fee crypto purchases, trading, NFTs, DeFi access, and gamified rewards.
BJU Press Homeschool
Enterprise K-12 Platform Redesign
Directed full-site UX/UI for a decades-old K-12 platform, creating and implementing redesigns in a custom CMS while iterating with stakeholders.
Shape 5
Scaling a Theme Business to 300k+ Users
Co-founded and designed a Joomla and WordPress theme club, creating 180+ templates and plugins through monthly releases over 10 years.
Other
Flash
Mobile App Concept & Brand Identity
Vault
Secure Crypto Asset Storage
Hydro Pay
Feeless Peer-to-Peer Payments
ZK
Ethereum L2 Ecosystem Explorer
Hydro X
Decentralized Remittance App
Hydro Store
Decentralized Crypto Dashboard
Ventures
I've repeatedly gone 0→1 — building, branding, launching, scaling, and exiting ventures across digital products, physical goods, and community-driven businesses. This entrepreneurial lens sharpens every design decision: deeper user empathy, revenue-aware instincts, and products engineered to endure and grow.
Premium PhotoBooth Service
Launched a high-end photobooth rental venture — developed full brand identity, a custom real-time booking portal with seamless scheduling and payments, and a responsive website.
Listing Management Extension
Founded and built a flexible management plugin for Joomla — led product vision, design, UX, and development, supporting user-defined fields, directories, and MLS (RETS) integrations for seamless real estate listing management.
My Journey
Delivered UX/UI and front-end improvements across enterprise and small business products, including a legacy K-12 platform with 5% YoY sales growth and 45% faster page loads. Led end-to-end design and development for e-commerce sites and booking systems, improving conversions and user experience.
Led end-to-end UX/UI design for a pioneering Ethereum Layer 2 mobile wallet, reaching 30K downloads, 4K MAU, and $8.3M valuation. Defined product strategy through user research, feedback analysis, and stakeholder collaboration to guide feature prioritization and improve usability.
Led UX/UI design across a decentralized crypto ecosystem spanning wallet, payments, remittance, and asset storage apps. Defined design system and brand guidelines.
Co-founded and scaled a Joomla and WordPress theme company to 300K+ users during the platform’s peak. Led end-to-end product development, UX strategy, and bi-monthly release cycles.
Built a flexible CMS plugin for custom directories and listings. Led product, UX, and development; supported real estate MLS (RETS) alongside broader use cases.
Led web team of 5. Revamped e-commerce UX, improved navigation speed, and drove engagement through product content and email campaigns.
Featured in The Web Designer's Idea Book, Vol. 1 and Vol. 2